How A California Medspa Grew Patient Spend by 33% in just 45 Days using AI

Client: The Treatment Skin Boutique

Focus: Injectables (new & returning patients)

Pilot Window: 45 days

Study Participants: 2 providers, 33 patients (new and existing)

TL;DR Results

• +33% increase in patient spend in 45 days ($15,729 incremental from 33 patients)

• 61% of AI recommendations saved to patient interest lists (~6 new treatment leads per patient; ~150 total)

• 4.5/5 patient experience rating using AI Facial Analysis app

• +56% projected 12-month purchase lift from long-term treatment plans adherence (beyond the pilot window)

“It was fun and I’m looking forward to benefiting from it.” — Pilot patient

The Challenge

The Treatment wanted to elevate consultations and help patients see their options more clearly—without adding time or friction. Previous consult tools created bottlenecks: longer appointments, no objective data to ground discussions, and app-download friction. Adoption fizzled.

What they needed: A fast and easy way to organize and communicate treatment roadmaps and to maintain compliance. The goal was to enhance the overall patient experience while boosting revenue. They started looking into AI tools for medspas.

The Solution: AI-Guided Facial Analysis

Our platform turns a simple scan into a structured, visual conversation:

1. Scan (simple smartphone-based patient self-scan)

2. Analyze key facial features and skin factors

3. Plan using a clear, shared “treatment roadmap” patients actually understand

Providers get a consistent, efficient way to build multi-phase plans; patients get clarity and confidence.

Implementation (Fast + Simple) for the medspa AI tool

The pilot was setup at one location with two providers. Patients received brief pre‑visit messages so the first scan happened at-home without adding check‑in time. During consults, providers opened the analysis, aligned on priorities with the patient, and mapped immediate versus future steps. On the backend, lead capture and interest signals were tied to existing POS and EMR records so any lift could be attributed with confidence.

• Single-site, 45-day pilot with 2 providers

• 33 patients, new and returning (injectables focus)

• Launched a pre-clinical patient onboarding that automatically sent messages to patients prior to their appointments

• Lead tracking matched to offline POS/EMR to measure real incremental spend

What Happened: Measurable Lift—Immediately

The impact showed up in both patient behavior and provider workflows right away. Patients engaged with clear, objective insights on how to achieve their aesthetic goals and then saved the ideas that resonated. Providers used this information to quickly develop a roadmap to frame consults as a journey instead of a single visit. That shift drove broader interest across modalities and more structured follow‑through, which translated into measurable revenue within the 45‑day window. Beyond the significant revenue boost the product delivered within this pilot period, Ponce AI’s internal data projects a further boost in treatment sales of more than 50% as patients continue to comply with the treatment roadmap that was collaboratively developed with their providers.

Patients leaned in

• 61% of AI-generated suggestions were saved to interest lists

• ~6 new treatment leads per patient (~150 total)

• 4.5/5 experience rating + enthusiastic comments

Providers planned farther—and broader

• Clearer visuals and a shared language led to multi-step treatment journeys, not one-off transactions.

Revenue grew

• +33% spend lift in 45 days—$15,729 incremental from just 33 patients

• Beyond the pilot: based on early conversion, long-term plans are projected to deliver an additional +56% lift in the next 12 months

Why It Worked

Three elements combined to create lift: a frictionless first step that fit existing check‑in flows, objective visuals that grounded decisions, and a simple structure for sequencing care now and later. Together, these elements increased patient confidence and made it easier for providers to recommend comprehensive plans without ever needing to “sell” and simply focusing on providing patients with the best aesthetics care experience.

• Ease of use: no app downloads, no special hardware, scan at-home

• Data-backed clarity: patients see their needs and options

• Structured planning: providers quickly create stepwise, multi-modal plans (now + later)

From Pilot to Platform: Rolling Out to 5 Locations

On the strength of the pilot, The Treatment is expanding AI Facial Analysis across all locations—standardizing consults, elevating patient experience, and building a durable pipeline of long-term treatment journeys.

Ready to See Your 45-Day Clinic Lift?

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