How A California Medspa Grew Patient Spend by 33% in just 45 Days with an AI tool

Client: The Treatment Skin Boutique

Focus: Injectables (new & returning patients)

Pilot Window: 45 days

Study Participants: 2 providers, 33 patients (new and existing)

TL;DR Results

• +33% increase in patient spend in 45 days ($15,729 incremental from 33 patients)

• 61% of AI recommendations saved to patient interest lists (~6 new treatment leads per patient; ~150 total)

• 4.5/5 patient experience rating using AI Facial Analysis app

• +56% projected 12-month purchase lift from long-term treatment plans adherence (beyond the pilot window)

“It was fun and I’m looking forward to benefiting from it.” — Pilot patient

The Challenge

The Treatment wanted to elevate consultations and help patients see their options more clearly—without adding time or friction. Previous consult tools created bottlenecks: longer appointments, no objective data to ground discussions, and app-download friction. Adoption fizzled.

What they needed: A fast, data-backed way to align patients and providers around a shared visual map of the face—no extra hardware, no app installs. They started looking into AI tools for medspas.

The Solution: AI-Guided Facial Analysis

Our platform turns a simple scan into a structured, visual conversation:

1. Scan (simple smartphone-based patient self-scan)

2. Analyze key facial features and skin factors

3. Plan using a clear, shared “treatment roadmap” patients actually understand

Providers get a consistent, efficient way to build multi-phase plans; patients get clarity and confidence.

Implementation (Fast + Simple) for the medspa AI tool

• Single-site, 45-day pilot with 2 providers

• 33 patients, new and returning (injectables focus)

• Launched a pre-clinical patient onboarding that automatically sent messages to patients prior to their appointments

• Lead tracking matched to offline POS/EMR to measure real incremental spend

What Happened: Measurable Lift—Immediately

Patients leaned in

• 61% of AI-generated suggestions were saved to interest lists

• ~6 new treatment leads per patient (~150 total)

• 4.5/5 experience rating + enthusiastic comments

Providers planned farther—and broader

• Clearer visuals and a shared language led to multi-step treatment journeys, not one-off transactions.

Revenue moved

• +33% spend lift in 45 days—$15,729 incremental from just 33 patients

• Beyond the pilot: based on early conversion, long-term plans are projected to deliver an additional +56% lift in the next 12 months

Why It Worked

• Ease of use: no app downloads, no special hardware, scan at-home

• Data-backed clarity: patients see their needs and options

• Structured planning: providers quickly create stepwise, multi-modal plans (now + later)

From Pilot to Platform: Rolling Out to 5 Locations

On the strength of the pilot, The Treatment is expanding AI Facial Analysis across all locations—standardizing consults, elevating patient experience, and building a durable pipeline of long-term treatment journeys.

Ready to See Your 45-Day Clinic Lift?

We’ll generate a tailored forecast based on your consult volume and treatment mix.

→ Get your custom 45-day ROI forecast HERE